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Content Planning

Content strategy that stops the “what should we post?” panic

A proper content strategy that decides in advance what should be published, when, on which platform, and why. The difference between marketing that happens deliberately and marketing that happens when someone remembers.

Most content problems are not really content problems — they are planning problems. Someone opens Canva on a Monday, tries to think of something to post, and either publishes something forgettable or gives up. Multiply that by fifty weeks and you have most South African small business social feeds.

What content planning includes

  • Research-led topic planning — a working list of topics grounded in what your audience actually searches for
  • Platform-specific direction — because a blog post is not the same as a Reel or an email
  • Campaign alignment — content mapped around launches, promotions, seasonal events and milestones
  • Seasonal planning — a look-ahead calendar so you are not thinking about Christmas content in December
  • SEO integration — content topics that support your ranking priorities, mapped to specific keywords
  • Social and lead-gen alignment — content designed to feed both community-building and enquiry generation
  • Editorial calendar delivered in your tool of choice — Notion, Trello, Airtable, Google Sheets, ClickUp

Pricing

Standalone — scope-dependent. A one-off 90-day content strategy is quoted as a fixed-price project; ongoing calendar management is quoted monthly.

Growth (R20,000/pm) includes a monthly content plan & posting calendar.

Scale (R30,000/pm) includes full content planning + content writing — the plan gets produced and shipped.

First month free on Growth and Scale.

Who this is for

  • Businesses that post inconsistently and know it is costing them momentum
  • Marketing managers who need a plan they can hand to a writer, designer or agency
  • Owners running social themselves and running out of ideas
  • Any team where content is currently reactive rather than strategic

Who this is not for

  • Businesses without any content ambition — a plan without execution is just a document
  • Teams unwilling to share business goals, launches or seasonal moments

Why BurnesSEO

Content strategy sits where SEO, social and paid media meet — and most agencies are only strong in one of those. We work across all three every day. Bibi leads content strategy, and because we sit at the intersection of marketing and AI, our plans are realistic about what a small team can actually ship. See how we work →

Related services

Content Writing →Social Media Marketing →National SEO →
Frequently asked questions
Planning decides what should be produced, in what order, for which audience, on which platform. Writing produces the actual copy. Some clients only need planning; others take both.
We recommend a rolling 90-day plan, with the next 30 days locked in detail and the following 60 days sketched out.
Yes. SEO keyword research and search intent analysis are baked into every plan for topics that need to rank.
Yes. Most of our clients need aligned content across at least three surfaces — usually website/blog, social platforms and email.
The calendar is a living document. We adjust monthly — sometimes weekly — based on what is happening in the business and what content is performing.
Let\u2019s talk

Ready to stop guessing what to post?

Book a free discovery — tell us where content is currently getting stuck, and we’ll come back with an honest read on whether a strategy sprint or a bundle is the right move.

Get a free audit on WhatsAppCall 079 100 5187