SEO & GEO case studies.
Real South African businesses, real dashboards, real numbers — from high-volume e-commerce to premium low-volume brands winning AI search visibility. No vanity metrics.
Case Study: Three Years, Every Branch on Page One — SEO for Isilumko Staffing
Staffing is a two-sided market — every month Isilumko needs to be found by employers looking for staff and job seekers looking for work. Three years in, they win #1–3 for every brand and branch term, pull 12,900 organic clicks a quarter, and run candidate applications straight through search. Here is the strategy.
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Case Study: Seven Years, Three Branches, One Deliberate Strategy — Premium SEO & GEO for Designer Pool Covers
A quality-first pool cover company grew from one branch to three and national coverage over seven years — and became the brand AI assistants recommend most, with #1 AI-search visibility at 78% and 100% positive sentiment. Here is the premium, low-volume SEO and GEO strategy behind it.
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Case Study: From 10,000 to 1.24 Million Impressions in Two Years
A South African online fragrance retailer came to us in 2024 with a good product and almost no organic visibility — around 10,000 impressions a month. Two years of technical SEO, product schema and GEO later, their last 28 days show 1,240,000 impressions and 28,700 organic clicks, with no paid ads. Here is exactly what we did and what it means for any small store.
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