National SEO for South African brands that need more than local visibility
Local SEO gets you found by the suburb next door. National SEO gets you found by the whole country. Our national work runs inside Growth (R20,000/pm) and Scale (R30,000/pm) — first month on us.
If you sell online, run multiple branches, or offer a service anyone in South Africa can buy remotely, the game changes: you are competing with bigger sites, deeper content libraries and more mature link profiles. The playbook has to match.
Full-site technical audits, national-intent keyword strategy, on-page work across dozens of pages, foundational and then ongoing authority link building, paid ads working alongside organic, and a monthly strategy call where the roadmap gets refined based on actual data — not what looked clever three months ago. And whichever bundle you start with, your first month is on us.
Growth bundle — R20,000/pm (most popular)
Built for businesses stepping beyond a single suburb into national or multi-region visibility. Includes everything in Starter, plus:
- Google Business Profile optimisation across up to 5 listings — useful for multi-branch operators
- Up to 25 keywords, local + national — mapped by intent and difficulty across your commercial pages
- On-page optimisation across up to 8 pages + foundational link building — titles, meta, H1s, schema, internal linking, and manual editorial links from real publications (no networks or PBNs)
- Daily social posting + community management
- 6+ short-form videos per month
- Monthly content plan & posting calendar
- [AI Marketing Automation](/services/ai-marketing-automation) (lite) — WhatsApp lead auto-response + automated monthly reporting
- Google Ads management included (ad spend billed separately, no markup)
- Monthly strategy call + priority WhatsApp support
Scale bundle — R30,000/pm
Built for national e-commerce, multi-branch retailers, and regional/African brands that need full-service execution. Includes everything in Growth, plus:
- GBP optimisation across up to 10 listings
- Full national/regional SEO + competitor research
- Ongoing authority link building — a continuous programme
- Twice-daily social posting with full community management
- 10+ short-form videos per month
- Full [content planning](/services/content-planning) + [content writing](/services/content-writing) — blog articles and landing pages produced for you
- Full [AI Marketing Automation](/services/ai-marketing-automation) — content engine + AI search visibility (GEO)
- Google Ads, actively optimised
- 2 hours per month of AI Consulting included
- Dedicated strategist + monthly video strategy session
- Custom growth roadmap, refreshed quarterly
Pricing
Growth: R20,000 per month. Everything above, month-to-month, no lock-ins.
Scale: R30,000 per month. Full-service execution, month-to-month, no lock-ins.
Your first month is on us on either bundle. A full month of delivery before your first invoice. National SEO compounds, so results typically build from month three onward.
Who this is for
- E-commerce brands selling nationally through their own site
- Multi-branch businesses that want organic traffic feeding every location
- National service brands — insurance, finance, SaaS, logistics, professional services
- Brands stuck on page two or three for high-value keywords
Who this is not for
- Single-location service businesses — see Local SEO
- Brands looking for guaranteed rankings in 30 days — that is not how national SEO works
Why BurnesSEO
You get a small, specialist team — Bibi leads strategy, Shané runs delivery, Caitlyn handles the on-page and design work — and we tell you what we actually did every month. We use AI to handle the repetitive parts of delivery so more of your retainer goes into the strategic work that actually moves rankings. And we publish our pricing so you never have to guess whether you are being fairly quoted. Meet the studio →
Related services
Ready to see how you compare nationally?
Book a free audit or talk to us — we’ll run the numbers on your site, your competitors and the keywords that matter.