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National SEO

National SEO for South African brands that need more than local visibility

Local SEO gets you found by the suburb next door. National SEO gets you found by the whole country. Our national work runs inside Growth (R20,000/pm) and Scale (R30,000/pm) — first month on us.

If you sell online, run multiple branches, or offer a service anyone in South Africa can buy remotely, the game changes: you are competing with bigger sites, deeper content libraries and more mature link profiles. The playbook has to match.

Full-site technical audits, national-intent keyword strategy, on-page work across dozens of pages, foundational and then ongoing authority link building, paid ads working alongside organic, and a monthly strategy call where the roadmap gets refined based on actual data — not what looked clever three months ago. And whichever bundle you start with, your first month is on us.

Growth bundle — R20,000/pm (most popular)

Built for businesses stepping beyond a single suburb into national or multi-region visibility. Includes everything in Starter, plus:

  • Google Business Profile optimisation across up to 5 listingsuseful for multi-branch operators
  • Up to 25 keywords, local + nationalmapped by intent and difficulty across your commercial pages
  • On-page optimisation across up to 8 pages + foundational link buildingtitles, meta, H1s, schema, internal linking, and manual editorial links from real publications (no networks or PBNs)
  • Daily social posting + community management
  • 6+ short-form videos per month
  • Monthly content plan & posting calendar
  • [AI Marketing Automation](/services/ai-marketing-automation) (lite)WhatsApp lead auto-response + automated monthly reporting
  • Google Ads management included (ad spend billed separately, no markup)
  • Monthly strategy call + priority WhatsApp support

Scale bundle — R30,000/pm

Built for national e-commerce, multi-branch retailers, and regional/African brands that need full-service execution. Includes everything in Growth, plus:

  • GBP optimisation across up to 10 listings
  • Full national/regional SEO + competitor research
  • Ongoing authority link buildinga continuous programme
  • Twice-daily social posting with full community management
  • 10+ short-form videos per month
  • Full [content planning](/services/content-planning) + [content writing](/services/content-writing)blog articles and landing pages produced for you
  • Full [AI Marketing Automation](/services/ai-marketing-automation)content engine + AI search visibility (GEO)
  • Google Ads, actively optimised
  • 2 hours per month of AI Consulting included
  • Dedicated strategist + monthly video strategy session
  • Custom growth roadmap, refreshed quarterly

Pricing

Growth: R20,000 per month. Everything above, month-to-month, no lock-ins.

Scale: R30,000 per month. Full-service execution, month-to-month, no lock-ins.

Your first month is on us on either bundle. A full month of delivery before your first invoice. National SEO compounds, so results typically build from month three onward.

Who this is for

  • E-commerce brands selling nationally through their own site
  • Multi-branch businesses that want organic traffic feeding every location
  • National service brandsinsurance, finance, SaaS, logistics, professional services
  • Brands stuck on page two or three for high-value keywords

Who this is not for

  • Single-location service businessessee Local SEO
  • Brands looking for guaranteed rankings in 30 daysthat is not how national SEO works

Why BurnesSEO

You get a small, specialist team — Bibi leads strategy, Shané runs delivery, Caitlyn handles the on-page and design work — and we tell you what we actually did every month. We use AI to handle the repetitive parts of delivery so more of your retainer goes into the strategic work that actually moves rankings. And we publish our pricing so you never have to guess whether you are being fairly quoted. Meet the studio →

Frequently asked questions
National SEO targets keywords that people across the country search — usually without a location modifier. Local SEO targets suburb, city and "near me" searches tied to a physical service area. National SEO relies more on technical depth, content authority and link building.
Realistically, three to six months for meaningful movement on competitive terms, and 9–12 months to fully compound. We will show you early wins within the first 60 days, but honest revenue-moving results take patience.
Yes. Product pages, category pages, faceted navigation, structured data, internal linking, and content around commercial-intent keywords are all part of the retainer.
Yes — manual, editorial links from real publications, guest contributions where the outlet fits your niche, and digital PR where it makes sense. No link networks, no cheap directories, no automated outreach spam.
No. All our retainers are month-to-month. That said, SEO is compounding work and quitting after 60 days usually means walking away right before results arrive.
Yes. Full delivery lands in month one at no cost. If you cancel before month two, you pay nothing and keep the work already done.
Let\u2019s talk

Ready to see how you compare nationally?

Book a free audit or talk to us — we’ll run the numbers on your site, your competitors and the keywords that matter.