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Social Media Marketing

Social media marketing that actually drives enquiries

Content designed around what your buyers actually care about, captions that speak like a human, a posting rhythm you can sustain, and community management that treats DMs as the sales channel they are.

There is a version of social media marketing that fills your feed with pretty tiles, racks up polite likes from your cousin, and produces zero business impact. There is another version that consistently reminds your ideal customers you exist, builds enough trust that when they need what you sell you are the first name they think of, and quietly moves a portion of them into your DMs and inbox. The second version is what we run.

What’s included in social media marketing

  • Platform-tailored content creationbecause what works on Instagram is not what works on LinkedIn, TikTok or Facebook
  • Caption writing and hookscopy that stops the scroll and gives people a reason to engage
  • Campaign supportcontent packs around promotions, seasonal moments and launches
  • Consistent posting rhythm2–5 posts a week depending on your bundle, scheduled and monitored
  • Community managementreplies to comments, DMs, mentions and reviews within agreed response times
  • Content coordinationhooking your social calendar into your SEO, ads and content plan
  • Monthly performance reportingfollowers, reach, engagement, saves, shares and, most importantly, enquiries generated

Pricing

Standalone: R3,500–R7,500 per month depending on platforms, posting frequency and community management scope.

Starter (R10,000/pm) — 2–3 posts per week + 2 short-form videos per month.

Growth (R20,000/pm) — daily posting + community management + 6+ videos per month.

Scale (R30,000/pm) — twice-daily posting across all platforms + full community management + 10+ videos per month.

First month free on any bundle. Full pricing on the homepage.

Who this is for

  • Local service businesses that know their customers are on Instagram, Facebook or TikTokand are not showing up consistently
  • Brands with strong offers but weak visibility
  • Owners who have tried running social themselves and lost patience
  • Businesses that want their social presence tied to real business goals, not just posted for the sake of posting

Who this is not for

  • Brands looking for viral growth hackssocial done properly is a compounding trust exercise, not a lottery ticket
  • Businesses unwilling to share behind-the-scenes moments or approve content quickly

Why BurnesSEO

We run social the same way we run SEO: with a strategy behind every piece and honest reporting behind every month. Caitlyn leads the creative and design side, Shané keeps campaigns sharp, and Bibi ties it back into the wider marketing strategy. We do not chase follower counts. We chase enquiries. See the studio →

Frequently asked questions
Rarely all of them. For most South African service businesses, one or two platforms done properly beat five done badly. Instagram and Facebook are usually the baseline, with TikTok added for younger audiences and LinkedIn for B2B.
Yes, but they are quoted separately. Paid social works best once organic content has proven what messaging resonates — then we boost the winners.
We do the writing, design and scheduling. What we need from you is quick approvals, occasional raw content and honest feedback.
For most brands, 3–5 quality posts a week per active platform is the productive range.
We track reach and engagement, but the numbers that matter are DMs opened, links clicked, profile visits and enquiries generated. Every monthly report ties activity to those business-relevant numbers.
Let\u2019s talk

Ready for social that pulls its weight?

Book a free audit — we’ll look at your current profiles, competitors and content, and come back with an honest read on what should change first.