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Content Writing

SEO content writing that ranks on Google and reads like a human wrote it

Good SEO content writing earns the click, satisfies the reader, and gives Google enough signals to rank the page confidently. No keyword stuffing. No AI slop.

There is a lot of content on the internet, and most of it is bad. It is either written for search engines and reads like a keyword-stuffed shopping list, or written for people but never mentions any of the terms someone would actually type into Google. Good SEO content writing does both jobs at once.

What we write

  • Website copyhomepage, about, contact, and every other core page
  • Service pagestuned to rank for commercial keywords and pre-sell your offer
  • Landing pagesfor Google Ads, social campaigns, launches or seasonal promotions
  • Blog articlesgenuinely useful pieces that answer real search queries and build topical authority
  • Campaign messagingemail sequences, ad copy, launch messaging, sales pages
  • SEO content refreshesupdating existing pages so they start ranking again

Pricing

Standalone — scope-dependent. Pricing is driven by page type, word count, research depth and turnaround. You will always get a fixed price upfront.

Included in Scale (R30,000/pm). Our Scale bundle rolls full content planning + content writing into the monthly retainer. Your first month on Scale is free.

Who this is for

  • Businesses whose site copy has not been touched in three years
  • Brands about to launch a new service and needing a proper page
  • SEO retainers where content briefs need to be turned into published pages
  • Owners who tried writing it themselves and ran out of steam at "About Us"

Who this is not for

  • Businesses looking for R150 blog posts churned out at volume
  • Anyone wanting AI-generated content with no editing

Why BurnesSEO

Content is the layer where most SEO work either lands or falls over. We write copy that does both — earns the rank and persuades the reader — because we live at the intersection of SEO and marketing every day. Meet the studio →

Frequently asked questions
We use AI to speed up research, outline drafts and check keyword coverage. Every piece of published copy is written and edited by a human, and audited against Google’s helpful content guidelines.
Long enough to fully answer the search intent, short enough to hold the reader’s attention. Usually 800–1,500 words for service pages, 1,200–2,500 for competitive blog topics.
Yes — we build a lightweight voice guide during onboarding based on your existing content and how you talk to customers.
We can. Deliverables can arrive as a Google Doc or we can publish directly to your CMS.
Our default is South African English. We can commission Afrikaans, isiZulu and other language versions through vetted partners when the market demands it.
Let\u2019s talk

Ready to see which pages need rewriting first?

Book a free content audit or get in touch — we’ll run through your site with SEO and conversion eyes and come back with a prioritised list.