SEO content writing that ranks on Google and reads like a human wrote it

There is a lot of content on the internet, and most of it is bad. It is either written for search engines and reads like a keyword-stuffed shopping list, or written for people but never mentions any of the terms someone would actually type into Google. Good SEO content writing does both jobs at once.

What we write

• Website copy — homepage, about, contact, and every other core page
• Service pages — tuned to rank for commercial keywords and pre-sell your offer
• Landing pages — for Google Ads, social campaigns, launches or seasonal promotions
• Blog articles — genuinely useful pieces that answer real search queries and build topical authority
• Campaign messaging — email sequences, ad copy, launch messaging, sales pages
• SEO content refreshes — updating existing pages so they start ranking again

Pricing

Standalone — scope-dependent. Pricing is driven by page type, word count, research depth and turnaround. You will always get a fixed price upfront.

Included in Scale (R30,000/pm). Our Scale bundle rolls full content planning + content writing into the monthly retainer. Your first month on Scale is free.

Who this is for

• Businesses whose site copy has not been touched in three years
• Brands about to launch a new service and needing a proper page
• SEO retainers where content briefs need to be turned into published pages
• Owners who tried writing it themselves and ran out of steam at "About Us"

Who this is not for

• Businesses looking for R150 blog posts churned out at volume
• Anyone wanting AI-generated content with no editing

Where the words are the whole sale

In the professions, the writing is the credibility. Someone searching a legal or medical problem picks the page that explains it plainly, without hedging into jargon — and both fields sit under advertising rules that punish overclaiming. We wrote the detail out for attorneys and accountants and dentists and health practices.

How a page actually gets written

Every page starts with research, not a blank document. We map the search intent behind the keyword — whether the reader is comparing options, ready to buy, or still diagnosing a problem — then build an outline that answers that intent in the order a real person would ask. Only then does the drafting start. The draft gets edited for rhythm and clarity, checked against Google’s helpful content guidance, and tuned so the terms people actually search for appear where they carry weight, never stuffed in for the sake of it.

That process is deliberate, because copy is where credibility is won or quietly lost. A page that reads like it was written by someone who understands the subject earns trust in the first two sentences; a page that reads like filler loses the reader long before the call to action.

Why BurnesSEO

Content is the layer where most SEO work either lands or falls over. We write copy that does both — earns the rank and persuades the reader — because we live at the intersection of SEO and marketing every day. Bibi studied SEO in the United States and has completed a range of courses since, and that grounding in how search actually reads a page sits behind every brief we write. Meet the studio →