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Attorneys & accountants

Your next client Googles you before they phone — even the referrals

A referral is not a client yet. Before they call, they search your firm’s name — and what they find decides whether the referral converts. An empty profile, three old reviews and outdated hours quietly tell them to try the other name they were given.

Purple neon scale of justice balanced against a blue neon abacus and bar chart, with a contract sheet behind them and a glowing map pin below

And the clients with nobody to refer them? They search “divorce attorney Pretoria”, “labour lawyer near me”, “tax practitioner Vereeniging” — and instruct one of the three firms Google puts on the map. Professional services are bought on trust, and today trust starts on a search results page.

What is costing you instructions

  • Referral leakage — every referred prospect who finds a thin profile is a warm lead going cold. This is the most expensive gap in professional services marketing, and the least visible.
  • Invisible for high-value searches — one conveyancing matter or a single retainer client repays a year of this service many times over, and those searches happen locally, on a map, every week.
  • Stale or absent reviews — clients hesitate to review professionals unprompted. Firms with a respectful, systematic way of asking build a review base competitors cannot match.
  • Marketing that feels beneath the profession — most firms do nothing because most agency marketing looks like ambulance-chasing. Doing nothing hands the map to the firms that figured this out.

How we build visibility a firm can stand behind

Factual, professional and conservative by design: a complete Google Business Profile with the right practice areas listed individually (family law, labour law, conveyancing, tax, audit, payroll), a credible description, professional photos, and consistent details across every directory that matters. Ongoing, we publish measured updates, respond to every review in a tone fit for a professional practice, and run a discreet review-request system your clients receive after a matter concludes.

Everything is written to sit comfortably within your profession’s conduct and advertising rules: no hype, no comparative claims, nothing fabricated. Where practice-area content is part of the plan, our content writing team drafts it and your firm signs it off before anything is published.

Two ways to start

  • Google Business Profile Management — R4,000/month. The full Map Pack service: profile rebuild, weekly posts, review generation and responses, citation clean-up, photos, and a monthly geo-grid ranking report. Month-to-month, cancel with 30 days’ notice, no setup fee. Read the full specification.
  • Local SEO Starter — R10,000/month. Everything above, plus website SEO, content, social presence and short-form video — the full local visibility engine, for when you want to own more than the map. First month delivered in full before your first invoice. See what local SEO covers.

Built for professional practices

We work with law firms and accounting practices across Johannesburg and Pretoria. Review responses never confirm that anyone is a client. Content is drafted for your review and sign-off before anything is published. Your name is the asset — we treat it that way.

Where to go next

Three stacked neon search-result cards above a faint street grid, the top card glowing with a star rating row and a ringing phone icon, and a map pin rising from the gridGoogle Business Profile Management →Purple neon map pin inside concentric radar rings above a faint street grid, with smaller pins orbiting itLocal SEO →Purple neon fountain pen nib, a quotation speech bubble and an open book above scattered keyboard keysContent writing →Purple neon jacaranda tree in full bloom with a glowing map pin floating above its canopySEO Pretoria →Purple neon city skyline rising from a perspective grid with a map pin in the foregroundSEO Johannesburg →Purple neon tooth outline beside a heartbeat pulse line that resolves into a medical cross, with a glowing blue map pin belowDentists & health practices →
Frequently asked questions
Factual, professional marketing is standard practice in both professions — a complete profile, accurate service information, and genuine client reviews. We keep everything conservative and truthful, and your firm signs off on all public content. Confirm any specifics against your regulator’s current advertising rules; we stay well inside the cautious end of them.
Clients choose what they share — we never prompt for case details. Our review responses thank the reviewer without confirming they were a client or referencing any matter. That protocol is non-negotiable on our side.
Because referrals search you before calling. This service exists to make sure what they find confirms the referral instead of undermining it — and the new-client searches are a bonus on top.
Calls, direction requests and enquiries from your profile, plus a monthly geo-grid report of your map rankings by area and practice keyword. You will see exactly what the retainer produced, including the months it did not move.
Yes. A family law enquiry and a commercial matter are found through different searches, so the profile, services list and content are structured per practice area, not lumped under “lawyer”.
R4,000 a month for the profile service, month-to-month with 30 days’ notice and no setup fee. R10,000 a month for the Local SEO Starter bundle if you want practice-area content and website SEO on top. The free first month is a bundle offer and applies to the bundles only.
Let's talk

A quiet look at what prospective clients see

Send us your firm name on WhatsApp. We will look at your profile the way a referred client does, tell you what is undermining it, and put nothing in writing that you have not approved.

Get a free audit on WhatsAppCall 079 100 5187