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Plumbers & home trades

The job goes to the plumber who shows up first on Google

A geyser bursts in Vereeniging at 21:00. Nobody scrolls to page two — they phone one of the three businesses Google shows on the map, and the first one that answers gets the job. If that is not you, your competitor just earned your call-out fee, and probably the geyser replacement too.

Purple neon pipe wrench crossed with a length of pipe, a water droplet falling from the joint, and a ringing mobile phone beside them

Your bakkie is branded. Your work is good. But your Google Business Profile is empty, your last review is from 2019, and Google has you filed under the wrong category. That is fixable — and it is exactly what we fix.

What is costing you jobs right now

  • Wrong or missing profile setup — a plumber categorised as “Contractor” is invisible for “emergency plumber near me”. Most trade profiles we audit have the wrong primary category and half the services missing.
  • Stale reviews — fifteen reviews from three years ago lose to a competitor getting four fresh ones a month. Google rewards momentum, and so do customers.
  • Paying for shared leads — lead platforms sell the same enquiry to five plumbers and you race to the bottom on price. A ranked Google profile brings exclusive calls that are yours alone. You pay us, not per lead.
  • Emergency searches happen on phones — “burst pipe”, “geyser repair”, “blocked drain”. These searches convert in minutes, on a map, after hours. If you are not in the Map Pack, you are not in the running.

How we get your phone ringing

We rebuild your Google Business Profile properly: right categories, every service listed (geysers, drains, leak detection, bathroom renovations, the lot), photos of real jobs, service areas set to the suburbs you actually work. Then we keep it moving — weekly posts, every review answered, a review system that turns finished jobs into fresh five-star momentum, and a monthly map-ranking report showing exactly which suburbs you own and which you are losing.

No website needed. Calls and WhatsApp messages come straight from Google. If you do want one, there is a fixed-scope five-page site with hosting for R1,000 a month on top, set out on the Google Business Profile Management page.

Two ways to start

  • Google Business Profile Management — R4,000/month. The full Map Pack service: profile rebuild, weekly posts, review generation and responses, citation clean-up, photos, and a monthly geo-grid ranking report. Month-to-month, cancel with 30 days’ notice, no setup fee. Read the full specification.
  • Local SEO Starter — R10,000/month. Everything above, plus website SEO, content, social presence and short-form video — the full local visibility engine, for when you want to own more than the map. First month delivered in full before your first invoice. See what local SEO covers.

Need volume tomorrow rather than in ninety days? Google Ads can run alongside either option and buy the top of the page while the profile climbs.

We know the trades

We work with plumbers, electricians, builders, painters and other home services across Johannesburg, Pretoria and the Vaal Triangle — Vereeniging and Midvaal included. We know the difference between an emergency search and a renovation search, and we build your profile to catch both: the 21:00 burst geyser and the planned bathroom refit.

Where to go next

Three stacked neon search-result cards above a faint street grid, the top card glowing with a star rating row and a ringing phone icon, and a map pin rising from the gridGoogle Business Profile Management →Purple neon map pin inside concentric radar rings above a faint street grid, with smaller pins orbiting itLocal SEO →Purple neon search bar with a magnifying glass above a rising performance chart and click cursorsGoogle Ads →Purple neon outline of industrial tanks and chimneys behind a large map pin and a small bar chartSEO Vereeniging →Two purple neon map pins linked by a curving river-like line across a faint street gridSEO Midvaal →Purple and blue neon arched venue façade with a string of glowing bulbs above it, outlined banquet tables in front and a map pin belowEvent venues →Purple neon shield with a keyhole beside a blue neon CCTV dome camera on a bracket, above a faint street grid with a glowing map pinSecurity companies →
Frequently asked questions
No. Your Google Business Profile can rank, take calls, and receive WhatsApp messages on its own. Most of our trade clients start exactly there. If you decide you want a site later, we add a fixed-scope five-page one with hosting for R1,000 a month alongside the profile work — details on the Google Business Profile Management page.
Foundation fixes land in month one; profiles usually start climbing within 60 to 90 days. Trades with broken categories sometimes move faster, because the biggest error is also the quickest fix. We cannot promise a position — nobody honest can — but you will see the geo-grid every month whether it moved or not.
Not on day one. Keep what is feeding you while we build your own channel, then compare cost per job. Exclusive calls from your own profile almost always work out cheaper than shared leads, and there is no bidding war.
Yes. Service areas are set per suburb, and the monthly geo-grid report shows your ranking in each one, so we can see exactly where to push next.
All home trades. The playbook is the same; the categories, services and search terms are tuned per trade. Electricians, builders, painters, locksmiths, appliance repair and aircon installers all run on the same engine.
R4,000 a month for the profile service, month-to-month with 30 days’ notice and no setup fee. R10,000 a month for the Local SEO Starter bundle if you want website SEO, content and video on top. The free first month is a bundle offer and applies to the bundles only.
Let's talk

Send us your business name and we will check your profile

One WhatsApp message. We look at your Google Business Profile, tell you what is broken and roughly what it is costing you in missed call-outs. If we do not think we can help, we will tell you that instead of selling you something.

Get a free audit on WhatsAppCall 079 100 5187