Google Ads management that gets you in front of buyers, not tyre-kickers
Google Ads is the fastest way to get in front of someone who is actively looking to spend money on what you sell. The problem is that it is also the fastest way to burn a budget when the campaigns are set up wrong.
Broad match keywords, no negatives, weak landing pages, no conversion tracking — the default setup Google walks new advertisers into is designed for Google’s revenue, not yours. Our Google Ads management fixes that.
What’s included in Google Ads management
- Full account setup or audit — new campaigns built from scratch, or a deep audit of your existing account with a prioritised fix list
- Keyword research and targeting — commercial-intent keywords, negative keyword lists, match-type strategy, geo-targeting
- Search and local campaigns — Google Search, Local Services Ads (where eligible), and Performance Max when it makes sense
- Ad copy and asset writing — headlines, descriptions, sitelinks, callouts, structured snippets
- Landing page recommendations — because the best ad in the world cannot save a page that will not convert
- Conversion tracking setup — calls, form fills, WhatsApp clicks and custom conversions, properly configured in Google Ads and GA4
- Budget and bid management — daily monitoring, weekly optimisation, monthly strategy adjustments
- Monthly reporting in plain language — spend, leads, cost per lead, and what we are testing next
How the engagement runs
- Week 1 — audit and plan. Review of existing account or full research and build plan for a new one.
- Week 2 — launch. Campaigns live, tracking verified, initial bids set conservatively.
- Weeks 3–6 — optimise. Search terms cleaned, negatives added, ad copy tested, bids refined.
- Ongoing — scale. Once the account is profitable, we scale spend deliberately.
Pricing
Standalone: R3,500–R8,000 per month (depends on account complexity). Ad spend is billed separately and paid directly to Google — we do not mark it up.
Growth (R20,000/pm) includes Google Ads management alongside SEO, social, content and AI automation lite.
Scale (R30,000/pm) includes Google Ads actively optimised. Ad spend billed separately in both.
First month free on Growth and Scale. We recommend a starting ad budget in your first quote. Most local campaigns start productive at R5,000–R15,000 a month in ad spend.
Who this is for
- Local service businesses that need leads this month, not in six months
- Brands with a converting website who want to plug in high-intent traffic
- Businesses running Ads badly and haemorrhaging budget
- Ecom stores wanting a properly structured Shopping and Search stack
Who this is not for
- Businesses with no defined product, service or price — Ads will not fix a broken offer
- Brands hoping to advertise for under R2,000 a month — the maths does not work
- Companies wanting a "set and forget" account — Ads needs weekly attention
Why BurnesSEO
Our management fee is fixed, our ad spend goes directly to Google (no markup), and every report shows exactly what was spent, what it earned, and what we changed. We run Ads alongside SEO for most of our clients, so the paid and organic sides feed each other. Bibi, Shané and Caitlyn are the team on your account. Not a graduate on their third week. Meet the studio →
Related services
Ready to see what your account should be doing?
Book a free account audit or get in touch — we’ll pull your search terms, wasted spend and quality scores, and tell you honestly whether the account is fixable or needs a rebuild.